Business
Imported from cleaner-and-launderer.com
-
Use three step letters to sell your dry cleaning delivery service By: Greg Colosi
Most business owners, dry cleaners included, only send out one mailing. Don’t stop at one. Send out a minimum of three. When you’re trying to woo prospects to become a delivery customer, and you’re doing it through direct mail, why stop at one mailing? If the first mailing pulled some in, why not do a […]
-
Three Pieces By: Everett Childers
CommunicationsIn a more gentle time, people would actually talk to one another, face-to-face, and even have a little respect for others. I saw a sign the other day that urged people to get their fac
-
Using Conceptual Site Models To Direct Investigations And Cleanups By: Steve Henshaw
In the early 1980’s, when the field of environmental consulting was just starting, the United States Congress was busy developing guidance documents to direct how site investigations and cleanup wou
-
Fabricare 2012 is Educational and Historical By: Kenney Slatten
For those around my age, do you remember “be there or be square” clique? Yep, so it is with the grand California show in July, Fabricare 2012. Always considered, along with the SDA show, to be am
-
Is Procrastination Keeping You In Debt? By: Allan Katz
Without an ongoing marketing effort that creates a constant stream of qualified customers who buy over and over again, your business might be in jeopardy. Because they’re putting out fires, doing pa
-
Workers Compensation Claims By: Jackie Smith
With the economy such that it is, we are finding there are many more worker compensation claims being filed than previously. An employee may feel a layoff is eminent or perhaps he/she was laid off and
-
Word Environment Day, June 6th : By Kenney Slatten
Some of us in this industry will greet this with a wink and a nod, others will take it very seriously. Particularly, younger folks, or those new to the industry. The environment is important to us all
-
Do You Know Your Company’s Most Valuable Assets? By: Steve Henshaw and Jeff Carnahan
When executives talk about a company’s assets, they generally refer to people, property, buildings, equipment, clients, job contracts and intellectual property. I’m sure there are more, but how of
-
Buying A New Drycleaning Machine By: Everett Childers
I recall when drycleaning machines, presses, laundry washers, etc. were purchased from who could offer you the most whisky. This was when petroleum machines never wore out or needed replacing. The onl
-
Why Dry Cleaning Marketers Procrastinate By: Allan J. Katz
Dry cleaners tell me all the time, “I don’t have time to market my business…I’m too busy pulling clothes out of the washer…people find us on their own, we don’t do marketing…” With 15
-
How Do You Retain Customers? By: Kenney Slatten
Such an important issue is retention of customers. I must have seen fifty different ways plant owners have done this over my 40 years in this industry. With the advent of computers in recent years, it
-
How To Motivate Your Employees Without Breaking The Bank, By: Jackie Smith
Recently, the So Cal Cleaners Association sponsored a seminar, “Developing Your Communication Skills.” It was designed for owners and their employees. The attendance was great; one business owner
-
CLEANING TEXTILES WITH HYDROCARBON SOLVENTS, PART TWO: EVERETT CHILDERS
The drycleaning procedures do not vary from perc cleaning other than there is not nearly as much chance of a dye migration or dye bleeding from garments. It is also rare that a garment cleaned in hy
-
Time Flies…. 1985 To Date : Jack R. Ellison
In 1977 I entered the fabricare business, buying a two-year old package plant in Federal Way, Washington. It was the right time and place, a new building with parking lot, a drive-up window, on a main
-
Personality Marketing, March 2012: By Greg Colosi
Groupon: Yes or No?Is Groupon a smart way to advertise your dry cleaning pick-up and delivery business?I have the benefit of my membership trying Groupon and giving me their feedback. Some were go
-
The Environmental Corner BY Steve Henshaw and Keith Gaskill
Green Clean How: “Environmental” Is Remediation?Environmental impact due to historical drycleaning practices is not a rarity. In fact, it’s common to find drycleaning solvents in the soil, g
-
Are You Making Any of These Mistakes? BY: Jackie Smith
I have been reading many articles lately about the common mistakes business owners make and not surprisingly all of the articles basically say the same things. Please read the following and keep an op
-
The Secret To Make Marketing Work BY: Allan J. Katz
Marketing is a mind-set based on your integrity and belief in your service. The way you market yourself causes a certain perception in the mind of the public which causes individuals to react to your
-
FRSTeam Recognized As Top 500 Franchise By Entrepreneur Magazine
Entrepreneur Magazine has recognized FRSTeam in its annual Franchise 500 listing of Top North American franchise companies for the fourth consecutive year. Based on a formula of financial strength and
-
Personality Marketing by Greg Colosi
What Is Your Irresistible Offer? First Of All…What Is An Irresistible Offer?An irresistible offer is something that is specific, tangible and has a very, very clear benefit to your dry c
-
Guess Who Is Inspecting Now? – Jackie Smith
Over the last few years, as small business owners, we have found many governmental agencies rearing their heads in the quest of any additional revenue they can find. We have been inspected by city, co
-
Are We Really Moving Forward? By Kenney Slatten
Sometimes I wonder where we are heading in this industry. Not to be accused of being less than progressive, I write my comments carefully and with full understanding that we must move forward to survi
-
EPA OFFICIALLY CHARACTERIZES PERCHLOROETHYLENE AS ‘LIKELY HUMAN CARCINOGEN’
On Friday, February 10, the U.S. Environmental Protection Agency (EPA) published the final health assessment for perchloroethylene (Perc) to the EPA’s Integrated Risk Information System (IRIS) datab
-
Greeting… And Other Changes In Business – Everett Childers
To those who know me or have read my columns in another trade publication for the past twenty-two years, it is good to see you again. For those new to the industry, I greet you and tell you that this
-
Making Customers Feel Special
Educating Customers In Today’s Highly Competitive MarketplaceMany dry cleaners think the only way to increase revenue is to attract new customers into their stores. This is true, considering 15% -
-
How To Make 2012 Your Best Year Yet
One of the major concerns I hear from dry cleaners I work with is how to keep prices up despite discounting competitors and how to attract customers who will pay your prices even in a turbulent econom
-
The Road Ahead In 2012
Welcome, cleaning industry, to 2012…and may this be your best year ever! I will have drunk a toast to that on New Years, if my doctors allow. I write this month’s column, my first for 2012 and my
-
Personality Marketing by Greg Colosi
It’s January – Are You Ready For 2012? Goal Setting Part II: Mechanics Of Setting GoalsLast month we talked about getting your passions into your business. This does two things: It gets you exc
-
WHY YOU DON’T HAVE TO WORRY ABOUT YOUR SITE BEING RE-CONTAMINATED AND YOU CAN CLEAN-UP NOW
Many dry cleaners have expressed their desire to evaluate the soil and groundwater beneath their businesses for the presence of dry cleaning chemicals, but they are concerned that if they go through a
-
Clean’ Conscience Dry Cleaner Returns $1,640 Customer Left Inside Shop!
Bay Ridge — The true spirit of the holiday season lives in three residents of this community, whose story will surely bring a smile to everyone’s face.As the holidays quickly approached, Faried
